Marketing in travel and tourism
著者
書誌事項
Marketing in travel and tourism
Butterworth-Heinemann, 1994
2nd ed
大学図書館所蔵 件 / 全19件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [377]-381) and index
内容説明・目次
内容説明
Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.
目次
- The meaning of marketing in travel and tourism
- understanding the marketing mix in travel and tourism
- planning strategy and tactics for travel and tourism marketing
- using the principal marketing tools in travel and tourism
- applying marketing in the travel and tourism industry.
「Nielsen BookData」 より