Marketing in travel and tourism

Author(s)

• Middleton, Victor T. C.

Bibliographic Information

Marketing in travel and tourism

Victor T.C. Middleton

Butterworth-Heinemann, 1994

2nd ed

Note

Includes bibliographical references (p. [377]-381) and index

Details

• NCID: BA24415354
• ISBN:
  • 0750609737
• LCCN: 94240552
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: xii, 393 p.
• Size: 25 cm
• Classification:
  • LCC : G155.A1
  • DC20 : 338.47910688
• Subject Headings:
  • LCSH : Tourist trade -- Marketing
  • LCSH : Tourism -- Marketing
  • FREE : Tourism