Nielsen : category management : positioning your organization to win

書誌事項

Nielsen : category management : positioning your organization to win

American Marketing Association , NTC Business Books , Nielsen Marketing Research, c1992

タイトル別名

Nielsen : category management

Category management : positioning your organization to win

大学図書館所蔵 件 / 15

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA24525487
  • ISBN
    • 0844234893
  • LCCN
    97045504
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Chicago, Ill.,Lincolnwood (Chicago), Ill.,Northbrook, Ill.
  • ページ数/冊数
    175 p.
  • 大きさ
    23 cm
  • 分類
  • 件名
ページトップへ