1994 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Achrol, Ravi
• American Marketing Association

Bibliographic Information

1994 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Ravi Achrol ... [et al.]

American Marketing Association, c1994

• v. 5

Other Title

Enhancing knowledge development in marketing

1994 AMA educators' conference : enhancing knowledge development in marketing

Note

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Includes bibliographical references and index

Details

• NCID: BA24682951
• ISBN:
  • 0877572526
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xvii, 470 p.
• Size: 28 cm
• Classification:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• Subject Headings:
  • LCSH : Marketing -- Congresses