Strategic alliances : an entrepreneurial approach to globalization
著者
書誌事項
Strategic alliances : an entrepreneurial approach to globalization
Harvard Business School Press, 1995
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注記
Includes index
内容説明・目次
内容説明
Analyzes the role of alliances in achieving global competitiveness. The text proposes a framework for creating alliances and offers practicable insights for managers planning to forge and maintain alliances.
目次
- Part 1 Alliances old and new: the world of alliances
- a tale of two alliance companies. Part 2 Global competition and strategic alliances: strategic logic of alliances
- forging strategic alliances - a roadmap. Part 3 Managing strategic alliances: managing alliances - challenges and tasks, the job of the alliance manager, the role of top management
- managing corporate alliances. Part 4 From alliances to networks: next frontier - managing the global network corporation.
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