Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

著者

• Costa, Janeen Arnold
• Bamossy, Gary J.

書誌事項

Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Janeen Arnold Costa, Gary J. Bamossy, editors

SAGE Publications, c1995

• : pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA25031744
• ISBN:
  • 0803953275
  • 0803953283
• LCCN: 95003036
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: ix, 341 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.122
  • DC20 : 658.8/348
• 件名:
  • LCSH : Marketing -- Social aspects
  • LCSH : Communication in marketing -- Social aspects
  • LCSH : Intercultural communication
  • LCSH : Consumer behavior -- Cross cultural studies
  • LCSH : Ethnicity -- Cross cultural studies