Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Author(s)

• Costa, Janeen Arnold
• Bamossy, Gary J.

Bibliographic Information

Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Janeen Arnold Costa, Gary J. Bamossy, editors

SAGE Publications, c1995

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA25031744
• ISBN:
  • 0803953275
  • 0803953283
• LCCN: 95003036
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: ix, 341 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 658.8/348
• Subject Headings:
  • LCSH : Marketing -- Social aspects
  • LCSH : Communication in marketing -- Social aspects
  • LCSH : Intercultural communication
  • LCSH : Consumer behavior -- Cross cultural studies
  • LCSH : Ethnicity -- Cross cultural studies