Strategic management of technology and innovation

著者

• Burgelman, Robert A.
• Maidique, Modesto A.
• Wheelwright, Steven C.

書誌事項

Strategic management of technology and innovation

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

Irwin, c1996

2nd ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA25168319
• ISBN:
  • 0256091285
• LCCN: 94044907
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago ; London
• ページ数/冊数: xiv, 923 p.
• 大きさ: 27 cm
• 分類:
  • NDC9 : 509.6
  • LCC : HD45
  • DC20 : 658.5/14
• 件名:
  • LCSH : Technological innovations -- Management
  • LCSH : New products -- Management
  • LCSH : High technology industries -- Management