The social semiotics of mass communication

著者

• Jensen, Klaus Bruhn

書誌事項

The social semiotics of mass communication

Klaus Bruhn Jensen

SAGE Publications, 1995

• : hbk
• : pbk

注記

Includes bibliographical references (p. [207]-220) and index

内容説明・目次

内容説明

This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jensen draws on classic positions on the relations between communications and society [and on recent work in both social sciences and humanities - don't edit this!] In particular, he brings together the traditions of semiotic research on media content, image and discourse with current communication research on the audience as an active participant in the interpretation of mediated messages. Building on a range of traditions in media and cultural studies, he outlines the basis for an integrative, social-semiotic theory of mass communication. Underlying the author's argument is a reappraisal of the elements of mass communication theory and their relation to the broader concerns of social theory and epistemology in communication research. He argues for a renewal of the pragmatism and semiotics originating from the American philosopher Charles Sanders Peirce as a comprehensive approach to relating signs, self and society. The potential of such an approach is illustrated by examples of how a pragmatist semiotics can be applied in actual media research. Quote 'An original and thought-provoking application of the neglected tradition of Peircean semiotics to the systematic study of media reception' - David Morley, Reader in Communications, Goldsmiths College, University of London

目次

PART ONE: SOURCES OF SOCIAL SEMIOTICS Introduction From Structuralism through Poststructuralism to Pragmatism Semiotic Action Recovering Pragmatism Meaningful Society Recontextualizing Social Science PART TWO: COMMUNICATION THEORY: FIRST-ORDER SEMIOTICS A New Theory of Mass Communication Constituents of Social Semiotics The Politics of Polysemy Context Constituents of Social Semiotics Television Futures Audience Constituents of Social Semiotics Reception as Flow Media Constituents of Social Semiotics Discourses of Research Analytical Constituents of Social Semiotics PART THREE: THEORY OF SCIENCE: SECOND-ORDER SEMIOTICS The Epistemology of Communication Abduction and the Logic of Qualitative Research The Ontology of Communication Another Guess at the Riddle The Politics of Communication How to Make a Difference

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詳細情報

• NII書誌ID(NCID): BA25232280
• ISBN:
  • 080397809X
  • 0803978103
• LCCN: 95067894
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Thousand Oaks, Calif.
• ページ数/冊数: vi, 228 p.
• 大きさ: 23 cm
• 分類:
  • DC20 : 302.23
  • NDC6 : 361.1
• 件名:
  • LCSH : Semiotics
  • LCSH : Mass communication