Advertising

Author(s)

• Wright, John Sherman
• Winter, Willis L.
• Zeigler, Sherilyn K.

Bibliographic Information

Advertising

John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler

（McGraw-Hill series in marketing）

McGraw-Hill, c1982

5th ed

• est.

Note

Includes bibliographies and index

Details

• NCID: BA25396798
• ISBN:
  • 007072069X
• LCCN: 81008408
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 545 p., [16] p. of plates
• Size: 27 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0093810X