Marketing encyclopedia : issues and trends shaping the future

著者

• Heilbrunn, Jeffrey
• American Marketing Association

書誌事項

Marketing encyclopedia : issues and trends shaping the future

Jeffrey Heilbrunn, editor

American Marketing Association , NTC Business Books, c1995

タイトル別名

AMA marketing encyclopedia : issues & trends shaping the future

American Marketing Assocication marketing encyclopedia

Marketing encyclopedia : issues & trends shaping the future

注記

At head of title: American Marketing Association

Spine title: AMA marketing encyclopedia : issues & trends shaping the future

Includes bibliographical references and index

内容説明・目次

内容説明

Essays cover new products, customer service, and other topics.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA25717701
• ISBN:
  • 0844235938
• LCCN: 94017747
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago,Lincolnwood, Ill.
• ページ数/冊数: x, 348 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC20 : 658/.003
• 件名:
  • LCSH : Marketing -- Encyclopedias