Marketing masters

Author(s)

• American Marketing Association

Bibliographic Information

Marketing masters

American Marketing Association, c1991

Note

Includes bibliographical references

Description and Table of Contents

Description

This book is a collection of truly outstanding articles from the "Journal of Marketing". The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. It represents the profession's future through the lessons from the past.

by "Nielsen BookData"

Details

• NCID: BA25901449
• ISBN:
  • 0877572194
• LCCN: 91032691
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: viii, 274 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management