Marketing masters
著者
書誌事項
Marketing masters
American Marketing Association, c1991
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注記
Includes bibliographical references
内容説明・目次
内容説明
This book is a collection of truly outstanding articles from the "Journal of Marketing". The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. It represents the profession's future through the lessons from the past.
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