Marketing masters
Author(s)
Bibliographic Information
Marketing masters
American Marketing Association, c1991
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Note
Includes bibliographical references
Description and Table of Contents
Description
This book is a collection of truly outstanding articles from the "Journal of Marketing". The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. It represents the profession's future through the lessons from the past.
by "Nielsen BookData"