Marketing

Author(s)

• Bovée, Courtland L.
• Houston, Michael J.
• Thill, John V.

Bibliographic Information

Marketing

Courtland L. Bovée, Michael J. Houston, John V. Thill

（McGraw-Hill series in marketing）

McGraw-Hill, c1995

2nd ed

• : International ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA25994031
• ISBN:
  • 0070068798
  • 0071138501
• LCCN: 94012132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X