Concurrent marketing : integrating product, sales, and service

Author(s)

• Cespedes, Frank V.

Bibliographic Information

Concurrent marketing : integrating product, sales, and service

Frank V. Cespedes

Harvard Business School Press, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA26045121
• ISBN:
  • 0875844448
• LCCN: 95004325
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvii, 307 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Sales management