Marketing : concepts and strategies

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Marketing : concepts and strategies

William M. Pride, O.C. Ferrell

Houghton Mifflin, c1995

9th ed

• : student book
• : examination copy
• : international ed.

Note

Includes bibliographical references and index

Details

• NCID: BA26397719
• ISBN:
  • 0395707463
  • 0395716837
  • 0395728312
• LCCN: 94076541
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxx, 753, [106] p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing