1995 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association

Bibliographic Information

1995 AMA Winter Educators' Conference : marketing theory and applications

editors, David W. Stewart, Naufel J. Vilcassim

American Marketing Association, c1995

Other Title

Marketing theory and applications

Note

"Volume 6"

Includes bibliographical references and index

Details

• NCID: BA26397898
• ISBN:
  • 0877572550
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xvii, 500 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses