Retail store planning & design manual
Author(s)
Bibliographic Information
Retail store planning & design manual
（National retail federation series）
Wiley, c1995
2nd ed.
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Retail store planning and design manual
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Note
Includes index
Description and Table of Contents
Description
If executed properly, store planning and design can be a viable retail marketing strategy that enables the retailer to gain a competitive advantage. This practical guide describes the interior design of retail stores. It provides detailed illustrations and guidelines for laying out a retail store, allowing store designers to create a total atmosphere that will induce customers to buy the merchandise. Areas covered include the combination of internal architecture and design, lighting, the arrangement of racks and/or shelving, and the display of merchandise.
Table of Contents
- Partial table of contents:
- The Complex Role of the Store Planners
- A Store-Planning Business Sequence (In Brief)
- The Interview of a Store Planner
- Departmental Square-Foot Allocation Schedules
- Store Layouts
- The Development of Construction and Store-Fixturing Plans
- Merchandise Presentation Techniques
- Methods of Dividing Store Interior Classifications
- Merchandising Sections
- Decor Sections
- Sequential Phasing of a Project and Project Budgeting
- Planning for Security
- Store Renovations
- Invitation-to-Bid Guidelines
- Shop Drawings: Key to Quality Construction
- Job Meetings: Minutes and Reports
- Appendices
- Index.
by "Nielsen BookData"