Retail store planning & design manual

著者

書誌事項

Retail store planning & design manual

Michael J. Lopez

（National retail federation series）

Wiley, c1995

2nd ed.

タイトル別名

Retail store planning and design manual

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

If executed properly, store planning and design can be a viable retail marketing strategy that enables the retailer to gain a competitive advantage. This practical guide describes the interior design of retail stores. It provides detailed illustrations and guidelines for laying out a retail store, allowing store designers to create a total atmosphere that will induce customers to buy the merchandise. Areas covered include the combination of internal architecture and design, lighting, the arrangement of racks and/or shelving, and the display of merchandise.

目次

  • Partial table of contents:
  • The Complex Role of the Store Planners
  • A Store-Planning Business Sequence (In Brief)
  • The Interview of a Store Planner
  • Departmental Square-Foot Allocation Schedules
  • Store Layouts
  • The Development of Construction and Store-Fixturing Plans
  • Merchandise Presentation Techniques
  • Methods of Dividing Store Interior Classifications
  • Merchandising Sections
  • Decor Sections
  • Sequential Phasing of a Project and Project Budgeting
  • Planning for Security
  • Store Renovations
  • Invitation-to-Bid Guidelines
  • Shop Drawings: Key to Quality Construction
  • Job Meetings: Minutes and Reports
  • Appendices
  • Index.

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