Dictionary of retailing and merchandising
著者
書誌事項
Dictionary of retailing and merchandising
（National retail federation series）
Wiley, c1995
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注記
Includes bibliographical references
内容説明・目次
内容説明
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising. It includes terms pertaining to buying, merchandising and visual display, catalogue and mail order marketing, consumer research, retail finance and accounting.
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