The essence of management creativity
著者
書誌事項
The essence of management creativity
Prentice Hall, 1995
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.
目次
Preface.
Creativity in Management.
Coping with Blocks to Creative Problem Solving.
Theories of Creativity.
Identifying the Problem.
Morphological Analysis and Related Techniques.
Brainstorming and its Variants.
Lateral Thinking.
Synectics and Related Approaches.
Miscellaneous Idea Generating Methods.
Evaluating Ideas.
Implementing Ideas.
Computer Assisted Creativity.
Further Reading.
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