The essence of management creativity
Author(s)
Bibliographic Information
The essence of management creativity
Prentice Hall, 1995
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.
Table of Contents
Preface.
Creativity in Management.
Coping with Blocks to Creative Problem Solving.
Theories of Creativity.
Identifying the Problem.
Morphological Analysis and Related Techniques.
Brainstorming and its Variants.
Lateral Thinking.
Synectics and Related Approaches.
Miscellaneous Idea Generating Methods.
Evaluating Ideas.
Implementing Ideas.
Computer Assisted Creativity.
Further Reading.
by "Nielsen BookData"