Marketing management : a strategic approach with a global orientation

Author(s)

• Boyd, Harper W.
• Walker, Orville C.
• Larréché, Jean-Claude

Bibliographic Information

Marketing management : a strategic approach with a global orientation

Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

（The Irwin series in marketing）

Chicago, c1995

2nd ed

Note

Includes bibliographical references and indexes

• NCID: BA26756210
• ISBN:
  • 0256125767
• LCCN: 94020955
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Irwin
• Pages/Volumes: xvi, 555 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X