Mail surveys : improving the quality
Author(s)
Bibliographic Information
Mail surveys : improving the quality
（Applied social research methods series, v. 40）
Sage Publications, c1995
- : hbk
- : pbk
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Note
Bibliography: p. 117-123
Includes index
Description and Table of Contents
Description
How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions, screening questions and skipping instructions, questions and response order effects, sampling strategies, and ways to reduce nonresponse errors from prenotification to incentives are explored throughout the text. Through the use of clear exposition and interesting examples, Thomas W. Mangione carefully delineates those situations that are most appropriate for a mail survey.
Students and researchers who want to improve the writing of mail survey questions as well as mail survey design will find this volume essential.
Table of Contents
Introduction
The Basics of Question Design
Question Design
The Advanced Course
The Basics of Sampling
Pitfalls in Sampling
The Basics of Avoiding Nonresponse Errors
Additional Ways to Reduce Nonresponse Errors
The Benefits of Aesthetics and Good Management
Preparing the Data for Analysis
A Summary from a Total Survey Design Perspective
by "Nielsen BookData"