Marketing on the Internet : multimedia strategies for the World Wide Web

Author(s)

• Ellsworth, Jill H.
• Ellsworth, Matthew V.

Bibliographic Information

Marketing on the Internet : multimedia strategies for the World Wide Web

Jill H. Ellsworth, Matthew V. Ellsworth

J. Wiley, c1995

Note

Includes index

Description and Table of Contents

Description

This guide contains everything a business person needs to know in order to create an effective multimedia platform for conducting advertising, marketing and sales on the Internet.

Table of Contents

• TAPPING IN TO THE RESOURCES OF THE INTERNET'S WORLDWIDEWEB
• Internet Overview
• Getting Internet Access for Marketing on the WorldWideWeb
• The WorldWideWeb, and Using the Web for Business
• Web Browsers
• Important WorldWideWeb Resources and Sites
• CREATING YOUR BUSINESS'S WORLDWIDEWEB SITE
• Preparing Web Documents
• Adding Graphics, Sound, and Database File Links to Web Pages
• Homepages that Work
• SUCCESSFUL INTERNET BUSINESS MARKETING STRATEGY
• Caution, Security, and Customs of the Natives A Cautionary Tale
• Effective WWW Marketing An Integrated Approach
• The Future Think Months, Not Years
• Appendices
• Index.

by "Nielsen BookData"

• NCID: BA26891351
• ISBN:
  • 0471118508
• LCCN: 94047543
• Country Code: us
• Title Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 404 p.
• Size: 24 cm
• Classification:
  • LCC : HF6146.I58
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Internet advertising
  • LCSH : Internet marketing