Creative management

著者

• Goodman, Malcolm

書誌事項

Creative management

Malcolm Goodman

Prentice Hall, 1995

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

This innovative textbook is carefully written to take the reader from familiar, traditional management rechniquesx, through to less familiar creative techniques. Instructor's Manual (0-13-264623-4).

目次

The Management Dilemma: a Contextual Review. The Context for Change. The Response to Change. Journey in Search of a New Management Approach. Learning a New Approach. The Individual: Discovering, Experiencing and Using Creativity. Creative Groups. Organizations and Creativity. The CMR model: Bridging the Gap. The Creative Management Approach. CMR Applications: a Management Approach for the 1990s. The Creative Management Response in Action. Future Issues. Case Studies.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26918618
• ISBN:
  • 0133120597
• LCCN: 94046627
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: viii, 412 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD53
  • DC20 : 658.4/09
• 件名:
  • LCSH : Creative ability in business
  • LCSH : Industrial management