Proceedings of the 13th Paul D. Converse Symposium

Author(s)

• Paul D. Converse Symposium
• Sudharshan, Devanathan
• Monroe, Kent B.

Bibliographic Information

Proceedings of the 13th Paul D. Converse Symposium

edited by Devanathan Sudharshan and Kent Monroe

（Proceedings series / American Marketing Association）

American Marketing Association, c1995

Note

Includes bibliographical references

Details

• NCID: BA26978449
• ISBN:
  • 0877572542
• LCCN: 94046837
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill
• Pages/Volumes: x, 146 p.
• Size: 23 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220