Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence

著者

• Elwood, William N.

書誌事項

Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence

edited by William N. Elwood

（Praeger series in political communication）

Praeger, 1995

• : pbk

注記

Includes bibliographical references (p. [295]-325) and index

内容説明・目次

内容説明

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

目次

Orientation Public Relations is a Rhetorical Experience: The Integral Principle in Case Study Analysis by William N. Elwood Scandalous Rhetorics by Barry Brummett Case Studies With National Purviews Mobil's Epideictic Advocacy: "Observations" of Prometheus Bound by Richard E. Crable and Steven L. Vibbert The Engineering of Outrage: Mediated Constructions of Risk in the Alar Controversy by Jamie Press Lacey and John T. Llewellyn "I Am a Scientologist": The Image Management of Identity by Jeffrey L. Courtright Plastics as Planet-Saving "Natural Resource": Advertising to Recycle an Industry's Reality by Patricia Paystrup From "We Didn't Do It" to "It's Not Our Fault": The Use of Apologia in Public Relations Crises by Keith Michael Hearit Case Studies of Targeted Influence Philip Morris Magazine: An Innovation in Grass Roots Issue Management by Rachel L. Holloway Janus in the Looking Glass: The Management of Organizational Identity in Corporate Recruitment Videos by Theresa A. Russell-Loretz Case Studies of Internal Relations The Rhetoric of Indoctrination: A Critical Analysis of New Employee Orientation by Mitchell S. McKinney SANE/Freeze, Issue Status, and Rhetorical Diversification by Michael F. Smith Issues Management during Corporate Mergers: A Case Study of AT&T and NCR by Kelly Fudge Case Studies of Local Situations Communication in Ballot Issue Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign by Jeffrey P. Joiner and Kathleen M. German Public Relations and the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign by William N. Elwood Future Directions Critical Theory in Public Relations Inquiry: Future Directions for Analysis in a Public Relations Context by Kathleen M. German Bibliography

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詳細情報

• NII書誌ID(NCID): BA27036079
• ISBN:
  • 0275949710
  • 0275951502
• LCCN: 94042837
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xi, 333 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HM263
  • DC20 : 659.2
• 件名:
  • LCSH : Public relations -- United States -- Case studies
• 親書誌ID:
  • BA10945655