The new typography : a handbook for modern designers

Bibliographic Information

The new typography : a handbook for modern designers

Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross

(Weimar and now : German cultural criticism / Martin Jay and Anton Kaes, general editors, 8)

University of California Press, c1995

  • : hbk
  • : pbk

Other Title

Neue Typographie

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Note

Includes bibliographical references (p. 229-235)

Description and Table of Contents

Volume

: hbk ISBN 9780520071469

Description

Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
Volume

: pbk ISBN 9780520071476

Description

This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

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Details

  • NCID
    BA27107610
  • ISBN
    • 0520071468
    • 0520071476
  • LCCN
    94020788
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Original Language Code
    ger
  • Place of Publication
    Berkeley
  • Pages/Volumes
    xliv, 236 p.
  • Size
    22 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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