Adcult USA : the triumph of advertising in American culture
著者
書誌事項
Adcult USA : the triumph of advertising in American culture
Columbia University Press, c1996
- : PA
- タイトル別名
-
Triumph of advertising in American culture
Ad cult USA
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注記
Includes bibliographical references (p. [255]-262) and index
内容説明・目次
内容説明
-- Philadelphia Inquirer
目次
Preface 1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising 2. We Build Excitement: The Delivery of Adcult 3. Strong Enough for a Man but Made for a Woman: The Work of Adcult 4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy 5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography Index
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