Comments on Christian Grönroos' Strategic management and marketing in the service sector

Author(s)

• Bernhardt, Kenneth L.
• Shostack, G. Lynn
• Grönroos, Christian
• Marketing Science Institute

Bibliographic Information

Comments on Christian Grönroos' Strategic management and marketing in the service sector

by Kenneth L. Bernhardt and G. Lynn Shostack

（Report / Marketing Science Institute, no. 83-104S）

Marketing Science Institute, c1983

Note

"May 1983"

Details

• NCID: BA27375314
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 13 p.
• Size: 28 cm
• Classification:
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Management
• Parent Bibliography ID:
  • BA07416951