Strategic retail management : text and cases
著者
書誌事項
Strategic retail management : text and cases
South Western College Pub., c1996
大学図書館所蔵 全12件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work on the retailing firm is written from the perspective of senior management.
目次
- Positioning
- retail marketing
- managing the organization
- choosing the retail location
- expansion strategies
- home shopping.
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