Advertising excellence

Author(s)

• Bovée, Courtland L.

Bibliographic Information

Advertising excellence

Courtland L. Bovée ... [et al.]

（McGraw-Hill series in marketing）

McGraw-Hill, c1995

Note

Includes bibliographical references and indexes

Details

• NCID: BA27436929
• ISBN:
  • 007006847X
• LCCN: 94012495
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm
• Classification:
  • LCC : HF5804
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0093810X