Integrated communication : synergy of persuasive voices

著者

• Thorson, Esther
• Moore, Jeri
• Conference on Advertising and Consumer Psychology

書誌事項

Integrated communication : synergy of persuasive voices

edited by Esther Thorson, Jeri Moore

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 1996

注記

Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA27574977
• ISBN:
  • 0805813918
• LCCN: 95019673
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: ix, 386 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.123
  • DC20 : 658.8
• 件名:
  • LCSH : Communication in marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses
• 親書誌ID:
  • BA2075631X