Integrated communication : synergy of persuasive voices

Author(s)

• Thorson, Esther
• Moore, Jeri
• Conference on Advertising and Consumer Psychology

Bibliographic Information

Integrated communication : synergy of persuasive voices

edited by Esther Thorson, Jeri Moore

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 1996

Note

Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992

Includes bibliographical references and index

Details

• NCID: BA27574977
• ISBN:
  • 0805813918
• LCCN: 95019673
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mahwah, N.J.
• Pages/Volumes: ix, 386 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.123
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses
• Parent Bibliography ID:
  • BA2075631X