Managing marketing linkages : text, cases, and readings

Author(s)

• Cespedes, Frank V.

Bibliographic Information

Managing marketing linkages : text, cases, and readings

Frank V. Cespedes

Prentice Hall, c1996

Details

• NCID: BA27599399
• ISBN:
  • 013234923X
• LCCN: 95020173
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: x, 403 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
  • LCSH : Business planning