The new positioning : the latest on the world's #1 business strategy
著者
書誌事項
The new positioning : the latest on the world's #1 business strategy
McGraw-Hill, c1996
- : pbk
大学図書館所蔵 件 / 全8件
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注記
Sequel to: Positioning / Al Ries and Jack Trout. c1986
Includes index
内容説明・目次
- 巻冊次
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ISBN 9780070652910
内容説明
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.
目次
- Minds can't cope (overcommunication is spreading around the world)
- minds are lazy (high interest vs low interest subjects)
- minds are limited (there's only so much space which is why first into the mind is winner)
- minds hate confusion (complexity is the enemy)
- minds love simplicity (over-simplification and focus work best)
- minds are emotional (logic doesn't always win)
- minds are insecure (most follow the crowd)
- minds are better than they seem (the ear is a better input device than the eye)
- minds tend not to forget (the old ideas are easy to bring back because they never leave)
- business mind games (case studies)
- political mind games (election case studies)
- religious mind games (TV religion and other stories)
- mind game apparatus (TV, PR, radio and other mind-bending tools)
- mind game costs (money talks and everything else walks)
- mapping the mind (research should be simple, not complex)
- perception are reality (truth has no bearing in the mind game).
- 巻冊次
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: pbk ISBN 9780070653283
内容説明
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
目次
- Minds can't cope
- minds are lazy
- minds are limited
- minds hate confusion
- minds love simplicity
- minds are emotional
- minds are insecure
- minds are better than they seem
- minds tend not to forget
- business mind games
- political mind games
- religious mind games.
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