The new positioning : the latest on the world's #1 business strategy

Author(s)

Bibliographic Information

The new positioning : the latest on the world's #1 business strategy

Jack Trout with Steve Rivkin

McGraw-Hill, c1996

  • : pbk

Available at  / 8 libraries

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Note

Sequel to: Positioning / Al Ries and Jack Trout. c1986

Includes index

Details

  • NCID
    BA27673356
  • ISBN
    • 0070652910
    • 0070653283
  • LCCN
    95022196
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York ; Tokyo
  • Pages/Volumes
    xi, 173 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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