Selling the air : a critique of the policy of commercial broadcasting in the United States
Author(s)
Bibliographic Information
Selling the air : a critique of the policy of commercial broadcasting in the United States
University of Chicago Press, c1996
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
-
ISBN 9780226777214
Description
In this study of the laws and policies associated with commercial radio and television, the author reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting - the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences - and constitute it as something that can be bought, owned and sold. With a command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles - ideas of individuality, property, public interest and markets - have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a critique of the political choices of corporate liberalism that shape the landscape of cultural property and electronic intangibles.
Table of Contents
Acknowledgments Introduction 1: The Fact of Television: A Theoretical Prologue 2: Liberalism, Corporate Liberalism 3: A Revisionist History of Broadcasting, 1900-1934 4: Inside the Beltway as an Interpretive Community: The Politics of Policy 5: Postmodern Property: Toward a New Political Economy of Broadcasting 6: "But Not the Ownership Thereof": The Peculiar Property Status of the Broadcast License 7: Broadcast Copyright and the Vicissitudes of Authorship in Electronic Culture 8: Viewing as Property: Broadcasting's Audience Commodity 9: Toward a New Politics of Electronic Media Index
- Volume
-
: pbk ISBN 9780226777221
Description
In this study of the laws and policies associated with commercial radio and television, the author reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting - the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences - and constitute it as something that can be bought, owned and sold. With a command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles - ideas of individuality, property, public interest and markets - have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a critique of the political choices of corporate liberalism that shape the landscape of cultural property and electronic intangibles.
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