Strategic marketing and management

著者

• Thomas, Howard
• Gardner, David Morgan
• American Marketing Association. Marketing Education Division
• University of Illinois at Urbana-Champaign. Dept. of Business Administration

書誌事項

Strategic marketing and management

edited by Howard Thomas and David Gardner

University Microfilms International, c1985

注記

Facsim. reprint. Originally published: Chichester : Wiley , c1985

"UMI books on demand"--Cover

Includes bibliographies and indexes

Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university

詳細情報

• NII書誌ID(NCID): BA27731995
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 509 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses