Strategic marketing and management
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Strategic marketing and management
University Microfilms International, c1985
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Facsim. reprint. Originally published: Chichester : Wiley , c1985
"UMI books on demand"--Cover
Includes bibliographies and indexes
Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university