Marketing strategy : planning and implementation

Author(s)

• Walker, Orville C.
• Boyd, Harper W.
• Larréché, Jean-Claude

Bibliographic Information

Marketing strategy : planning and implementation

Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché

（The Irwin series in marketing）

Irwin, 1996

2nd ed.

Note

Includes bibliographical references and indexes

Details

• NCID: BA27770079
• ISBN:
  • 0256136920
• LCCN: 95022508
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxiv, 392 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X