Marketing strategy : planning and implementation
Author(s)
Bibliographic Information
Marketing strategy : planning and implementation
（The Irwin series in marketing）
Irwin, 1996
2nd ed.
Available at 10 libraries
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
Table of Contents
- Compaq shifts strategies
- corporate business and marketing strategies - difference issues at different organizational levels
- strategic planning systems
- the role of marketing in formulating and implementing strategies
- the process of formulating and implementing marketing strategy.
by "Nielsen BookData"