1996 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association

Bibliographic Information

1996 AMA Winter Educators' Conference : marketing theory and applications

editors, Edward A. Blair, Wagner A. Kamakura

American Marketing Association, c1996

Other Title

Marketing theory and applications

Note

"Volume 7"

Includes bibliographical references and index

• NCID: BA27777023
• ISBN:
  • 0877572585
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xix, 440 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses