Problems in marketing

Author(s)

• Star, Steven H.
• McNair, Malcolm P. (Malcolm Perrine)

Bibliographic Information

Problems in marketing

Steven H. Star ... [et al.]

（McGraw-Hill series in marketing）

McGraw-Hill, c1977

5th ed

Note

First-2d ed. by M.P. McNair and others

Includes index

Details

• NCID: BA27800817
• ISBN:
  • 0070608350
• LCCN: 77000488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 851 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/007/22
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0093810X