Markstrat : a marketing strategy simulation

Author(s)

Bibliographic Information

Markstrat : a marketing strategy simulation

Jean-Claude Larréché, Hubert Gatignon

（The Scientific Press series）

Boyd & Fraser, c1990

  • 2

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Note

Includes index

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Details

  • NCID
    BA28021601
  • ISBN
    • 0894261649
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Danvers, Mass.
  • Pages/Volumes
    xiv, 185 p.
  • Size
    28 cm
  • Attached Material
    1 computer disk (3 1/2 in.)
  • Parent Bibliography ID
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