A Japanese advertising agency : an anthropology of media and markets

Author(s)

• Moeran, Brian

Bibliographic Information

A Japanese advertising agency : an anthropology of media and markets

Brian Moeran

（ConsumAsiaN book series）

Curzon, 1996

• : hbk
• : pbk

Note

Includes bibliographical references (p. 306-314) and index

Details

• NCID: BA28111158
• ISBN:
  • 0700703314
  • 0700705031
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Richmond
• Pages/Volumes: xi, 322 p., 16 p. of plate
• Size: 23 cm
• Classification:
  • LCC : HF6182.J3
  • DC20 : 659.1/0952
  • NDC8 : 674.21
• Subject Headings:
  • LCSH : Advertising agencies -- Japan
  • LCSH : Advertising -- Japan
  • LCSH : Mass media -- Japan -- Marketing
• Parent Bibliography ID:
  • BA26593808