An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

Author(s)

• Mahajan, Vijay
• Rao, Vithala R.
• Srivastava, Rajendra K.
• Marketing Science Institute

Bibliographic Information

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

（Report / Marketing Science Institute, no. 93-124）

Marketing Science Institute, c1993

Note

"Working paper"--T.p.

Bibliography: p. 23

Details

• NCID: BA28162884
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 23 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951