Using dominance measures to evaluate brand extensions

Author(s)

• Herr, Paul M.
• Farquhar, Peter H.
• Fazio, Russell H.
• Marketing Science Institute

Bibliographic Information

Using dominance measures to evaluate brand extensions

Paul M. Herr, Peter H. Farquhar and Russell H. Fazio

（Report / Marketing Science Institute, no. 93-120）

Marketing Science Institute, c1993

Note

"Working paper"--T.p.

Bibliography: p. 26-29

Details

• NCID: BA28163719
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 29 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951