Market share and roi : a peek at some unobserved variables

Author(s)

• Ailawadi, Kusum L.
• Farris, Paul
• Parry, Mark E. (Mark Edward)
• Marketing Science Institute

Bibliographic Information

Market share and roi : a peek at some unobserved variables

Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry

（Report / Marketing Science Institute, no. 93-117）

Marketing Science Institute, c1993

Note

Bibliography: p. 40-41

On cover: Technical working paper

• NCID: BA28165747
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951