Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising

Author(s)

• Pham, Michel Tuan
• Hughes, G. David
• Cohen, Joel B.
• Marketing Science Institute

Bibliographic Information

Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising

Michel Tuan Pham, G. David Hughes, Joel B. Cohen

（Report / Marketing Science Institute, no. 93-116）

Marketing Science Institute, c1993

Note

"Working paper"--T.p.

Bibliography: p. 25-26

Details

• NCID: BA28165871
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951