And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994
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And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994
(Report / Marketing Science Institute, no. 94-124)
Marketing Science Institute, c1994
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