A segmentation model for the targeted marketing of consumer durables : technial working paper

Author(s)

• Bayus, Barry L.
• Mehta, Raj
• Marketing Science Institute

Bibliographic Information

A segmentation model for the targeted marketing of consumer durables : technial working paper

Barry L. Bayus and Raj Mehta

（Report / Marketing Science Institute, no. 94-120）

Marketing Science Institute, c1994

Note

Bibliography: p. 19-20

Details

• NCID: BA28174205
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 20 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951