To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary

著者

• Sengupta, Sanjit
• Bucklin, Louis P.
• Marketing Science Institute

書誌事項

To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary

Sanjit Sengupta and Louis P. Bucklin

（Report / Marketing Science Institute, no. 94-117）

Marketing Science Institute, c1994

注記

Bibliography: p. 23-24

詳細情報

• NII書誌ID(NCID): BA28174533
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 24 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951